Blockolicious Biz Post Mortem: From Concept to the App Storebu
Launched in February 2012 after 10 months in development, the mobile game Blockolicious is the first original product from Hibernum Creations. This session will cover the successes and challenges the company went through, from the concept phase to the launch on the App Store and how Hibernum Creation kept pushing the live service with new iterations every month.
Learning Objectives
- Find new ways to conceptualize a game.
- Develop social games in social ways.
- See games as services: success is a long term objective, you need to keep working on your game.
Louis‐René manages the marketing, business development and oversees creative and social development.
A marketing graduate, Louis‐René has over 11 years of experience in brand management, product marketing and video games producing. Louis‐René’s creativity and logical thinking has brought him to manage some of the top brands of the industries he’s been part of. While at Mega Brands he led the re‐ invention of the Magnetix brand into the MagNext line, making it one of the top stories in the construction toy industry in 2007‐2008.
Later as producer for Electronic Arts, he managed the cross platform strategy for Scrabble, launching the game on 4 platforms and 2 brands at the same time. Scrabble HASBRO (North America) has been in the top selling applications for iPhone for over 18 months and is one of the top board games on Facebook. The game is also recently available on iPad. The multilingual Scrabble MATTEL has been the top selling word game across Europe on iPhone for over 9 months.
Now the Chief Brand Officer at Hibernum Creations, Louis-René oversees the creation over 11 IP's from games to full fledge brands. The first IP launched by Hibernum, Blockolicious, is already present on over 4 platforms across the world.
